Athleisure trend: what is it and why adopt it?
The Athleisure trend - a trend that's here to stay!
Athleisure is one of the hottest fashion trends that has taken the world by storm. It's a mix of activewear and casualwear, with the goal being to provide comfortable clothing that can be worn for exercise as well as for a drink.
Athleisure clothing is not only for gym and fitness fanatics, but also for those looking for a casual, comfortable and stylish style.
What is the Athleisure trend?
To understand this trend, you have to know where its name comes from. The actual translation of the word "Athleisure" combines the words "Athlete" and "leisure". This trend is about combining sportswear made from technical fabrics, usually used for exercise, and adding a few pieces from your casual wardrobe to it to give a “sporty chic look”.
The goal is to achieve an outfit that is comfortable, functional and fashionable at the same time. Many brands have designed special pieces for this trend. Although it has become popular nowadays, its appearance dates back to the 80s/90s in the United States. However, this fad was fully embraced and managed to gain momentum only from 2016.
Today, the athleisure trend is embraced by many famous people around the world, which perhaps explains its great popularity. It's a style with which you can be active and stylish throughout the day and whatever your activity.
How has athleisure changed the fashion industry?
The origins :
Athleisure first appeared in the 1970s when sportswear became increasingly popular with the general public. Sportswear began to be worn outside of sports fields, providing a casual alternative to traditional street wear.
However, athleisure didn't really take off until the 1990s, when athletic brands like Nike, Adidas, and Reebok began offering collections of sportswear that were both practical and stylish. This new generation of sportswear allowed people to wear them outside of the sporting context, and thus create a new casual lifestyle.
The goal is to achieve an outfit that is comfortable, functional and fashionable at the same time. Many brands have designed special pieces for this trend. However, this fad was fully embraced and managed to gain momentum only from 2016.
Today, the athleisure trend is embraced by many famous people around the world, which perhaps explains its great popularity. It's a style with which you can be active and stylish throughout the day and whatever your activity.
Why it becomes more and more popular in 2023?
Athleisure has become increasingly popular in 2023 due to the COVID-19 pandemic. With the rise of telecommuting and time spent at home, people are looking for comfortable yet stylish clothes for their day to day. Athleisure makes it possible to meet this demand by offering outfits that combine comfort and style. In addition, sports brands have also started to take an interest in this trend, thus offering more and more varied and trendy collections. Finally, it has become a real lifestyle, combining well-being and physical health with fashion and style.
How to adopt the Athleisure fashion?
Like all fashions, it is essential to understand its principles in order to adopt it in the best way and without fashion faux pas.
Thinking about comfort is essential
This trend aims to maintain the balance between maximum comfort and, at the same time, an elegant appearance without having to make a big effort every morning.
It is a style that is characterized by the fact that you can apply it to different situations and you will always look as comfortable as it is trendy, whether you are at the gym, the supermarket or the office. So, when composing your sporty outfit, you must take care to add pieces that offer you comfort at all times but also the classiest pieces of your wardrobe such as a blazer jacket.
What are the basics of the atlheisure look?
Oversized pieces combined with tight pieces
Oversized pants combined with a crop top , or leggings with an oversized t-shirt?
Loose t-shirts and sweaters combined with shorts or leggings are outfits that have been seen on social media for several years and are still very popular for the comfort and the "effortlessly trendy" feeling they bring. This trend has been further accentuated since the various stay-at-home periods and the comfortable sports leggings paired with the oversized t-shirt or a stylish sports bra have been the best choice for many. Feel free to add a pair of sunglasses to your look.
The pair of comfortable sneakers, a key piece
Sneakers are the official shoes of the athleisure style. You'll stay comfortable at all times and look great whether you're working out or going out for coffee with friends. It is a fashion where you can convey your personality in the easiest way.
What kind of women is it for?
Active women want to look their best and that's what athleisure delivers. Combining the utmost in comfort and style, this on-trend style of clothing is ideal for those who want to be as comfortable at the gym as they are out hanging out with friends.
Athleisure is the trend of the moment, made to last and to shake up dress codes. Much more than a fashion, athleisure promotes a healthy and active lifestyle and proves that style and comfort go hand in hand.
How do I choose athleisure clothing that suits my body type?
To choose athleisure clothing that suits your body type, it is important to consider your body shape and your personal preferences. Push-up leggings are a popular option for showing off your butt and legs, while baggy tops can help conceal areas you want to hide. It is also important to choose comfortable and breathable materials to ensure optimal comfort during physical exertion.
How does Reaverfit align with the athleisure style?
Reaverfit is a young sportswear brand that has perfectly aligned itself with the athleisure trend. Indeed, the brand offers a wide range of sportswear that is both comfortable and trendy, with a particular emphasis on push-up leggings. These leggings are designed to provide optimal support while enhancing the silhouette of the modern woman. By offering clothes that combine functionality and style, Reaverfit meets the expectations of women who want to feel good about themselves while staying at the forefront of fashion. With quality materials and innovative designs, Reaverfit has established itself as a reference in the world of athleisure and sportswear.
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